Mobile Facts

Mobile Advertising Facts

  • In 2019, advertisers will spend $90 billion on Interactive Marketing — more than television today. –Forrester Research
  • Today, 86% of all consumers skip TV ads –The Guardian Source
  • 3.4 of the world’s 5 billion mobile phones is smartphones – Microsoft
  • Mobile internet usage has overtaken desktop internet usage – Microsoft
  • Apple and Android represent more than 75% of the smartphone market – ComScore
  • One-half of all local searches are performed on mobile devices – Microsoft
  • Targeting location in mobile ads and search results can increase click-through rates up to 200% – ThinkNear
  • Only 26% of US retailers have an M-Commerce app – eMarketer
  • 36% of US tablet owners use their tablets to shop 2-3 times per month – eMarketer
  • Nearly 1 in 6 compare prices on their phone while in a store – comScore
  • Texting (SMS) has the highest deliverability of any other marketing medium – comScore
  • Ad recall scored 27% higher among users who viewed a Mobile ad than any other channel – comScore


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