Reach the People that Count instead of Counting the People You Reach!
Mobile Advertising Facts
- In 2019, advertisers will spend $90 billion on Interactive Marketing — more than television today. –Forrester Research
- Today, 86% of all consumers skip TV ads –The Guardian Source
- 3.4 of the world’s 5 billion mobile phones is smartphones – Microsoft
- Mobile internet usage has overtaken desktop internet usage – Microsoft
- Apple and Android represent more than 75% of the smartphone market – ComScore
- One-half of all local searches are performed on mobile devices – Microsoft
- Targeting location in mobile ads and search results can increase click-through rates up to 200% – ThinkNear
- Only 26% of US retailers have an M-Commerce app – eMarketer
- 36% of US tablet owners use their tablets to shop 2-3 times per month – eMarketer
- Nearly 1 in 6 compare prices on their phone while in a store – comScore
- Texting (SMS) has the highest deliverability of any other marketing medium – comScore
- Ad recall scored 27% higher among users who viewed a Mobile ad than any other channel – comScore
