Here’s how the process works…
- You send us a list of your clients, subscribers, ticket holders, registries, etc. with Name, Address, City, State and ZIP Code
- We match your customer file to a Consumer database of 220 million consumers. Typically we match 60-65% of the file.
- Using the matched dataset demographic, behavioral and interest information is appended to the file.
- Next, we organize the information into a spreadsheet and analyze it to find common traits such as age, income, home ownership, voting status, marital status, ethnicity, etc.
- Then we narrow our focus and organize the data into consumer segments that have a high percentage of the very same traits.
- Finally, a Customer Profile Report is produced with percentages, charts, and graphs clearly explaining the results. This can be used for targeting email creatives, sponsorship sales, and fundraising.