What is Customer Profiling?

  • How much do you know about your current customers? Utilizing a national consumer database of over 220 million records we will match to your customer list and provide an analysis of consumer elements such as Age, Income, Ethnicity, Occupation, Marital Status and Gender in a professionally designed report.
  • Many of our customers ask for help in finding out who their customers are. It’s an important question to ask — and answer. Once you perform customer segmentation, you can understand who your customers are from a demographic perspective, and you’re on your way to achieving many key benefits for your organization.
  • Customer Profiling helps you find new customers for your business. The results may be used to extract prospective consumers that match the profile of your current customers and are more inclined to buy your product or service.
  • With a highly targeted prospect list to work from you’ll be smarter and avoid advertising waste.  For example, utilize your media buys to target your best prospects, understand your fan base through Myers Briggs, and build your media campaign around key elements that match your best potential fans in the market.