Customer Profiling Benefits

Customer Acquisition Related

  • Need help with targeting
  • Grow revenue from a segment
  • Increase new customer acquisition
  • Improve conversion rates
  • Introduce new product/services

Marketing ROI

  • Improve marketing ROI
  • Reduce direct marketing costs
  • Improve conversion/Response rates
  • Add Email Marketing to Mix

Customer Retention/Growth

  • Better define customer base
  • Improve customer retention
  • Increase repeat business
  • Increase cross-sell/up-sell
  • Customer win-back

Data Related

  • Improve data quality/coverage
  • Improve data accuracy
  • Lower cost for data acquisition
  • Need to get/keep data current

Customer Profiling Benefits