Customer Profiling Benefits

Customer Acquisition Related

• Need help with targeting
• Grow revenue from a segment
• Increase new customer acquisition
• Improve conversion rates
• Introduce new product/services

Marketing ROI

• Improve marketing ROI
• Reduce direct marketing costs
• Improve conversion/Response rates
• Add Email Marketing to Mix

Customer Retention/Growth

• Better define customer base
• Improve customer retention
• Increase repeat business
• Increase cross-sell/up-sell
• Customer win-back

Data Related

• Improve data quality/coverage
• Improve data accuracy
• Lower cost for data acquisition
• Need to get/keep data current