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Bullseye Interactive Group

Automotive Leads

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It’s been our experience in working with automotive dealerships they have many resources to obtain new & used car buyers, from Traditional Media, New Media, Search, Keywords, Online, Phone List, and even Social Media. However the majority of automotive dealership groups are still paying today for ratings, impressions, clicks, list, not results! Today, automotive dealership owners demand results; focused on all screens where consumers spend 90% of their time and programs geared around ROI. Lead Generation allows you to “Pay for Only Guarantee Results.” Bullseye generates high quality exclusive opt-in leads on a cost per lead (CPL) basis. Discovering new car buyers is easier than ever! Don’t Make Decisions Based on the Past.

 

Lead Generation Process

Our pricing model is simple. We work on a Cost per Lead basis. All clients receive a 48-hour out clause if at any point they aren’t satisfied with the quality of our leads, or the scope of the project. Our lead process is a highly effective method that allows for companies to only pay on a cost per lead basis.

Lead-Generation Political

Deliverability

We believe there are three crucial elements to a lead generation campaign: Generating the online lead, putting the lead through a meticulous hygiene process, and delivering the lead to the client. It is our belief that once a consumer ‘opts-in’, then our client owns that lead; forever. We do not claim any ownership to the lead, and will then send the data over in real-time or batch to our clients. Typically our clients prefer the leads sent over in a HTTP post, to their CRM, or database. However, we will support any method our client determines best meets their needs.

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Over 70 Million Records!

Stop wasting your advertising dollars! Reach millions of car and truck owners throughout the US. The data is sourced from automobile dealerships, manufacturers, service centers, as well as requests for insurance, aftermarket products, public records, title services, and warranties.

 

Local/Regional/National Reach:

We can target the following; Age, Gender, Income, Geography (State, County, DMA, City, Zip, Radius around Zip), Credit Score, Automobile Make/Model, Automobile Year, Automobile Ownership (Compact Cars, Mid-Size Cars, Large Cars, Sports Cars, Luxury Cars, SUVs, Hybrids, Crossovers, Minivans, Mid-size Trucks, Full-Size Trucks), Purchase or Lease, HH’s with Children, Consumers (looking to purchase a vehicle within 12 months), 90-Day Automotive Shoppers (additional investment), Outdoor Enthusiasts (this usually coincides with a Truck campaign), Retired and Active Military.

The database is compiled using multiple sources across various industries. Start with more than 150,000,000 records. The data is standardized, cleansed, and remove all duplicate records. No other auto file uses as many sources nor do they have the technology to efficiently manage the data.

Secondly, the data file is maintained and updated on a monthly basis. Many other auto files claim to have more records, but the problem is “historic” files don’t remove old records when cars are sold. These other files will have people who owned cars years ago and no longer own that vehicle, leaving you with old outdated data. This data is maintained, updated and build “new” files on a monthly basis, giving you a current “snap shot” of the owners now, and not years ago.

Thirdly the data is merged/purged on a monthly basis. Take out non-responders after 8 blasts. Servers are white listed with all ISP’s which allows the data to penetrate inboxes. Frequency monitors integrated into mailing platform. Limit email or text to an auto consumer, a maximum of 4 offers per month to any given auto consumer. This helps the data to maintain white listed status and doesn’t overwhelm our auto consumers shopping for vehicles.

 

Auto Responders – Email Marketing

Once the lead is generated, it’s time to start a one on one conversation with the consumer. In order to do this, we send real-time/instantaneous email ‘auto-responders’ to the prospect within seconds of their opt-in. That is why we have created an API call with the ESP Platform. Through the ET platform, we have real-time statistics on: Open Rates and Click-Thru rates.   This allows us to optimize the campaign by the leads Source ID. The Source ID allows us to track back to which site the lead came from, and increase leads from any particular site, and scale down/remove your advertisement from underperforming sites.

Your campaign success is determined by building your database, driving traffic & sales, and reaching new consumers not in your database. Buying a bad list will just waste your valuable time and money. We can improve your lead generation results. Pay For ONLY Guarantee Results! Obtain the rights to acquire new members Email, Phone, and Address. Build your database, Database is King!

 

Lead Creative & Delivery

  • Logo / Images: Max File Size: 30k. Please send .jpg or .gif images in the following sizes:
    • 80×40
    • 120×60
    • 120×90
  • 75 character max headline copy
  • 150 character max body copy

Delivery instructions: Real time instructions or batch instructions.  Real time instructions would require a posting URL (request this from their tech team).  Batch instructions (this would be the required fields and the email address(s) they would like the leads sent to daily).

  • Autoresponder info (if they would like us to deliver one) we need the following; From Name, Subject Line, and Body copy (text or HTML)

 

Lead Process

  • Target Leads per Regions, States, TV DMA, Dealer Locations, County, City, Zip Codes, or Mile Radius from dealerships.
  • Larger the pool to reach consumers, less the cost per lead

 

Lead Generation – Filters You Receive

  • Gender
  • Age
  • Geography
  • Email Address
  • Postal Address
  • Phone Number (Optional)
  • DOB
  • IP Address
Filter Questions (Narrow Your Search)

Filter questions are great, you can gather the info that pertains to your consumers, and use filter questions to help you target only the qualified auto buyers that can impact your dealership revenues. Pay for only those potential auto shoppers.