Consumer Email Marketing

Email Marketing to Consumers; Bullseye Interactive GroupBusinesses engage in email marketing because it works, and it works well. Here are the numbers;

  • Email Marketing has the highest return on investment of any other marketing channel ($40.56 for every $1 spent) – Direct Marketing Association
  • 2016 survey of US small businesses found over 81% using email to advertise or promote their business – Forrester Research
  • 84% of business people use their mobile device to check email – Hub Spot
  • 44% of Direct Mail is never opened – The Guardian Source

Email Marketing to Consumers; BIG


Email Marketing Works For a Variety of Reasons

  • It allows targeting
  • It is data driven
  • It drives direct sales
  • It builds relationships, loyalty & trust
  • It supports sales through other channels
  • It engages your customers
  • It’s vital to success online

Email Marketing for Consumers; BIG Email Promotional Offers Generate…

  • Immediate Action
  • Sales
  • Website Traffic
  • Inquiries
  • Walk-In Traffic
  • Brand Awareness
  • Database Growth
  • Social Media Conversations



Email Marketing to Consumers; BIG


Email Deployments Include:

  • Personalization
  • Creative Changes
  • Client Suppressions
  • A/B Split Creative
  • Client Tracking
  • Match Backs