Sports Properties Leads


It’s been our experience in working with sports properties; they have many resources to obtain ticket buyers, from Traditional Media, New Media, Search, Keywords, Online, Phone List, Social Media, and Team website. However, the majority of sports properties are still paying today for ratings, impressions, clicks, list, not results! Today, sports owners demand results; focused on all screens where sports consumers spend 90% of their time and programs geared around ROI. Lead Generation allows you to “Pay for Only Guarantee Results.” Bullseye generates high quality exclusive opt-in leads on a cost per lead (CPL) basis.

This allows teams to begin a one-to-one relationship with fans that have opt-in to receive information regarding a specific team ticket package. This solution enables to capture “hand raisers” that express interest in your sports ticket packages, through a variety of websites. Finding new ticket buyers is easier than ever! Don’t Make Decisions Based on the Past;

Lead Generation Process

Our pricing model is simple. We work on a Cost per Lead basis. All Sports Properties receive a 48-hour out clause if at any point they aren’t satisfied with the quality of our leads, or the scope of the project. This means that once a prospect has viewed your advertisement AND clicked on the ‘yes’ button (we call this the opt-in process) we then have their permission to send them an email, direct mail, or make a phone call to that consumer.


Lead-Generation Sports


We believe there are three crucial elements to a lead generation campaign: Generating the online lead, putting the lead through a meticulous hygiene process, and delivering the lead to the client. It is our belief that once a consumer ‘opts-in’, then our client owns that lead; forever. We do not claim any ownership of the lead, and will then send the data over in real-time or batch to our clients. Typically our clients prefer the leads sent over in an HTTP post, to their CRM, or database. However, we will support any method our client determines best meets their needs. Few examples below;









Auto Responders – Email Marketing

Once the lead is generated, it’s time to start a one on one conversation with the sports fan. In order to do this, we send real-time/instantaneous email ‘auto-responders’ to the prospect within seconds of their opt-in. That is why we have created an API call with the ESP Platform. Through the ET platform, we have real-time statistics on Open Rates and Click-Thru rates.   This allows us to optimize the campaign by the leads Source ID. The Source ID allows us to track back to which site the lead came from, and increase leads from any particular site, and scale down/remove your advertisement from underperforming sites.

Your campaign success is determined by building your database, driving ticket sales, and reaching new sports fans, not in your database. Ticket managers and sellers know that new potential ticket buyer leads are crucial that can impact attendance. You also know that buying a bad list will just waste your valuable time and money. We can improve your lead generation results. Pay For ONLY Guarantee Results! Obtain the rights to acquire new members Email, Phone, and Address. Build your database, Database is King!


Lead Creative & Delivery

  • Logo / Images: Max File Size: 30k. Please send .jpg or .gif images in the following sizes:
    • 80×40
    • 120×60
    • 120×90
  • 75 character max headline copy
  • 150 character max body copy
  • Delivery Choices: Real-time instructions or Batch instructions.  Real-time instructions would require a posting URL.  Batch instructions (determine the required fields) and the leads would be sent the following morning.
  • Autoresponder info is available if sports properties would like us to deliver one. We need the following; From Name, Subject Line, and Body copy (text or HTML)


Lead Process

  • Target Leads per State, TV DMA, County, City, Zip Codes, or Mile Radius from Stadium
  • Larger the pool to recruit potential ticket buyers, less the cost


Lead Generation – Filters

  • Gender
  • Age
  • Geography
  • Email Address
  • Postal Address
  • Phone Number
  • DOB


Filter Questions (Examples)

Filter questions are great, you can gather the info that pertains to your ticket buyers, and use filter questions to help you target only the qualified sports fans that can impact your ticket sales campaign. Pay for only those potential ticket buyers.

  • Do you prefer season ticket package, weekday package, or weekend ticket package?
  • Have you attended a game in the past three years? Yes or No
  • What is your favorite sport? NFL, NBA, NHL, MLB, NCAA Football, or NCAA Basketball
  • Are You a Business Owner? Yes or No
  • How many Employees work in Your Business? Under 100 or Over 100
  • Which is your preference in seating? Lower Level, Club Level, Suites, or Upper Level
  • How many kids in the family home between the ages of 7 – 18? One, Two, Three, or More
  • Your Household Income?: Below $35K, $35K – $50K, $50K – $100K, Over $100K